Slowed down speed to reveal what made it extraordinary.
The Nissan GT-R LM NISMO, one of the fastest cars Nissan had ever built, made its world debut during the Super Bowl, but even the biggest stage in advertising could only give viewers a fleeting look. We extended the reveal into Meet the Machines, an interactive film that slowed Nissan’s fastest cars down to 1,000 frames per second, giving fans control over every angle, detail, and moment.
+30M
Impression in first week
+110M
Impressions
Making every thousandth of a second worth exploring.
We filmed Nissan’s motorsport machines with a 72-camera array and three Phantom Flex rigs, then combined live action, CGI, sound, and visual effects into a sequence viewers could control. They could change the angle, shift the focus, and slow the action without losing visual detail—turning a fast-moving commercial into a product experience built for discovery.
We put speed in people’s hands.
At the New York Auto Show, we translated the interactive film into a gesture-controlled installation. Visitors stood in front of large screens and moved their hands to control the pace of the footage, slowing down, reversing, or accelerating the action in real time. It made the core idea of the experience feel immediate: speed was no longer something to watch, but something to control.
A thousand frames per second, controlled by a pinch.
On mobile, we used the familiar pinch-and-zoom gesture as the control system for the film. Users could slow the footage, move through the sequence, and explore the car in closer detail by manipulating the image directly on screen.
