Making invisible technology impossible to miss.

Nissan vehicles were equipped with cameras, sensors and intelligent systems advanced enough to feel like technology from another galaxy. The problem was that most of it worked invisibly. By partnering with Star Wars: The Last Jedi, we revealed the starship hidden inside every Nissan through a life-size augmented-reality experience that made its unseen capabilities visible.

+67 point

Lift in Nissan tech familiarity

+15 point

Lift in brand favorability

Deployed at Nissan dealerships nationwide

The Ultimate side by side component