Created a crash test you could sit in.
Nissan had advanced safety technology built into its vehicles. But the moments that prove its value are the exact moments no one wants to create on a real test drive. We turned that tension into Tech Drive, a VR experience that put people in the driver’s seat for dangerous close calls, letting them understand the technology by feeling what it was built to prevent.
100M
Impressions in 30 days
+4M
Virtual test drives
300+
300+ Dealerships
Letting drivers test what real test drives can’t.
Tech Drive put people inside the dangerous moments Nissan technology is built to prevent. A pedestrian running in front of the car. Two semi trucks closing in on the highway. Another driver disappearing into your blind spot as you change lanes.
Instead of explaining safety features from the outside, we let people feel the tension from the driver’s seat. It made Nissan’s advanced technology immediate, visceral, and impossible to ignore.
A sales tool for the showroom floor.
Used across 300+ dealerships, Tech Drive gave Nissan dealers a visceral way to explain advanced safety features. Customers didn’t just hear what the technology did. They felt why it mattered.
